Abortion in American Culture

American Pop Culture Americas culture is evolving everyday although, society is not aware of this change due to the everyday hustle that we exert on ourselves trying to accomplish what the media and advertising has imprinted in regard to what our lives should contain. Media and advertising have a huge impact on how society thinks, acts, feels, and what is expected therefore, Americans subconsciously are trying to achieve what the media has painted as the American Dream. There are many ways that societies thoughts have been altered with the assistance of the media, one action that evolved the entire country would be the Roe vs.Wade ruling. Prior to Roe vs. Wade women throughout the country were making decisions on abortion but abortion was not legal at the time. â€Å"Abortion was widely available in many places across the United States if you were a woman who had good medical contacts and sufficient money. If you lacked either those contacts or the money, then abortion was either no t available or available under exceptionally unsafe circumstances† (Garrow, D. 1999). During the 1960’s women received better medical services because of the higher social status they contained.Compared to women who did not have those types of social contacts or the money, they would put their lives at risk when making the decision to continue with an abortion under unsafe circumstances. Decisions like this were made because of the consequences that society or culture would place on the woman. When Roe vs. Wade went to trial in 1973 to determine if a woman’s constitutional rights were being violated the final ruling had an enormous impact on the country. It gave women the chance to decide for themselves without the complications of being exposed to unhealthy or possibly deadly situations.This did not change the way Americans felt about the issue but it did change the way women all over the country dealt with the issue. Women now had a voice of their own in regard to making a decision that would affect them for the rest of their lives. This also changed how the rest of the country would react because now it is not a secret, the issue is out in the open and everyone sees the outcomes whether positive or negative. The legal struggle of Roe vs. Wade has impacted the country with the assistance of the media and advertising.The impact has affected all Americans but for some the impact on their lives is larger than others depending on the daily tasks. For example, physicians must deal with patients who are requesting an abortion. The physician must choose to assist the patient or have them seen by another physician because he or she does not want to participate in an action that they do not believe in. Politics is another example where the abortion issue is always discussed, especially during the election season. Running representatives are always careful in choosing pro-life or pro-choice, this type of decision can make or break their career.As n oted in Abortion in America, â€Å"Abortion is too much part of the American Scene† (Shostak, A. 1991) therefore this is an issue the country must deal with or years to come. References Garrow, D. (1999, March). Abortion Before and After Roe v. Wade: An Historical Perspective. Albany Law Review, 62(3), 833. Retrieved August 5, 2009, from International Security & Counter Terrorism Reference Center database. AB, S. (1991, July). Abortion in America. The Futurist, 25(4), 20-24. Retrieved August 5, 2009, from MEDLINE with Full Text database.

Effects Of Culture Within Humans Architecture Essay

About every possible environmental factor that could hold been involved in adult males physical development has been considered, but until the really recent nowadays the function played by cultural factors in the physical development of adult male has received practically no attending † ( Montagu, 1962 ) . This is rather surprising visual perception as that Darwin, in his 1871 publicationThe Descent of adult male,placed great accent on the development of intelligence, civilization and so forth on the physical development of worlds. Yet Darwin ‘s penetration has seemed to hold been over looked. Until late many physical anthropologists have been looking at what the physical, environmental force per unit areas has had an consequence on worlds physical traits, about entirely overlooking that â€Å" adult male ‘s chief agencies of accommodating himself to the physical environment is civilization † ( Montagu, 1962 ) . Culture is a procedure that non merely controls the force per unit areas of natural choice, but every bit good, helps alter the force per unit areas. This becomes apparent when we observe the development of tools, sexual choice, societal choice, migration, improved attention of kids and so forth. Through cultural force per unit areas we see crude nature, transformed into human nature. â€Å" The development of intelligence progressively freed adult male from the bondage of biologically predetermined response mechanisms † ( Montagu, 1962 ) . This closely shifted natural choice to travel off from valuing being able to respond instinctively, and switch towards honoring those who could do the most advantageous response to conditions. Therefore, within my essay I shall travel on to farther discourse the effects that civilization has had on the development of worlds ***CONTINUE LATER*** â€Å" It was the success of the simplest tools that started the whole tendency of human development and led to the civilisation of today † ( Montagu, 1962 ) . It was one time believed that as we evolved into large-brained, two-footed existences, about to our current province before we foremost developed tools. Though, as fossil grounds contradicts, it appears that ancient apes had been utilizing tools half a million old ages ago. It has been hypothesised that â€Å" adult male † foremost began a million old ages ago, when populations of apes transformed into bipedal, tool utilizing animals, which obviously gave rise to the genus Australopithecus. â€Å" Most of the obvious differences that distinguish adult male from ape came after the usage of tools † ( Montagu, 1962 ) . Most grounds in respects to the passage and development in worlds come from analyzing dentitions, castanetss and tools, but the alterations and development of apes was more than merely morpholo gical. Change occurred in forms of life of intelligent Primatess, which was responsible due to new systems of kid attention, ripening and sex. Everything from fire, to runing, complex societal life, address, tools, all evolved with the encephalon together organizing the Genus gay, half a million old ages ago. Once once more the encephalon evolved making the current species today, Homo sapiens, from the force per unit areas of more complex societal life, 50 thousand old ages ago. It was non until the find at Olduvai by Mary Leakey that we could foremost happen cogent evidence that our ascendants were clearly utilizing rock tools about five 100 thousand old ages ago. Within the site, rock tools, with cock rock and waste flakes were discovered, as good with the remains of little animate being and gnawers. The remains of their pelvic girdles show these hominids were two-footed. Though their pelvic girdles closely resemble modern worlds shape at the top as being wider and shorter, but th e underside of the pelvic girdle still closely resembles that of an ape. It is believed that to go bipedal a displacement in the morphology of the upper pelvic girdle is needed foremost, and the adaptation of the lower pelvic girdle subsequently would do bipedalism more efficient. Their bow, this ape-man like species in Olduvai is in mid transmutation. Bipedalism developed in them as an adaptation suited best for long distance travel, that which is needed for runing. As they evolved more than five 100 thousand old ages ago, as good did the construction of their pelvic girdle ‘ , along with an about two-base hit in cranial size. As suggested by Darwin, this implies â€Å" that tool usage is both the cause and the consequence of two-footed motive power † ( Montagu, 1962 ) . With bipedalism, it besides enabled worlds more freedom of their custodies to farther develop tools, which would follow with the developing usage of being able to transport, drama and usage such points as sticks and rocks. Bipedalism changed more than the morphology of the pelvic girdle, it besides morphologically changed the development of dentitions, parts of the organic structure, and encephalon size. Another interesting displacement that occurred with the earlier australopithecines ( missing links ) was the loss of a big eyetooth tooth. In the natural state it has been seen that big eyetooth dentition in male baboons when shown to marauders, has deterred such animate beings as Canis familiariss and chetah. Therefore, big eyetooths are rather advantageous and indispensable to protect a group of animate beings, and particularly towards ground-living animate beings. So so why did the early missing links who foremost grazed the unfastened planes of Africa non hold big eyetooths? As suggested by Montagu, â€Å" it would look that the protection of the group must hold shifted from dentitions to tools early in the development of the man-apes and long before the visual aspect of the signifiers that have been found in association with rock tools † . Besides, the incisors of the man-ape have changed and become smaller, since their dentition no longer must prehend and draw things, wh ich have obviously been replaced by their custodies. Morphologic alterations in the dentitions are greater than merely a alteration in size. Large eyetooths are used for more than show, they were used for contending, drawing, throwing and prehending an enemy, and to back up such actions, big musculuss in the jaw, caput and cervix was indispensable. Therefore, when the map of certain old advantageous traits is no longer required, a morphological alteration in more than merely the dentition occurs, an overall morphological alteration is in demand. Changes in the morphology of the face, and forehead ridges can besides be explained through the alteration in human nature. An indispensable status for work forces to form in societal groups was to hold a suppression of fury, and the un-controlling thrust to first topographic point in the hierarchy of laterality.

Why does being Educated Part of Society Matter in Community Essay

Why does being Educated Part of Society Matter in Community - Essay Example From this discussion it is clear that in communities where literacy rate is low, people still live below the poverty line. Therefore, education is very vital for financial stability of a society. The rich people can also improve the economic status of their community by helping the needy to continue with their education by paying for their school fees. Apart from catering for school fees, an educated person can serve as a role model to others, thus encouraging them to work hard towards advancing their education. Therefore, being educated is a very vital thing towards the development of the entire community.This paper outlines that  everyone lives in a society that has set unspoken and spoken rules and one of these rules is education. One of the expectations of a society is that everyone should go to school, advance his or her education in college or university, get a well-paying job, and settle down. In fact, one of the things that help an individual to become a prosperous member i n his society in education.  Educated people are believed to certainly have higher chances of contributing to their community. Being educated helps one to become part of the active members who participate in all developments and ongoing changes in the society. Participating in the events that promotes the well-being of a society grants one much respect from the community members.  Everybody likes knowledgeable and wise person. This is why educated people in a society are always considered reputable in their society.

The Global Environment of Business Essay Example | Topics and Well Written Essays - 1500 words - 1

The Global Environment of Business - Essay Example He decided to venture into employment as a freelance designer and simultaneously opened a sportswear company that collapsed in less than a year due to financial inefficiencies. He then joined Jordache fashion house as a designer as a blue jeans designer where he was able to meet Murjani. On his part, Mohan Murjani was hansdling a failing business and was in need of a new idea. Although he was one of the main brains behind the blue jeans craze in the 70s, his own venture, the Gloria Vanderbilt Jeans was not doing quite well. He sought Hilfiger to design for his company; the Murjani International. His move was targeted at resurrecting the jeans craze that was once a Phenomenon in the 1970s. Furthermore, he wanted to introduce new clothing designs that were less expensive and with a high appeal to the youthful generation. 1988, Murjani, Hilfiger and two other investors bought out Murjani International due to its financial woes and changed the name to Tommy Hilfiger.They moved their head quarters to Hong Kong due to the business connections of one of the partners in Asia. This business venture clicked and sales begun to come quickly and they eventually joined the New York Stock exchange in 1992 although this came to an end in 2006 as it was privatized by the Apax partner fund in London. Consequently, their headquarters were relocated to the Netherlands. Currently, it is considered to be one of the most successful fashion brands in the world. Its profits are believed to be around the region of $1.8 billion per annum. It is rated as one of the most creative and influential design companies in the modern times. Their logo is considered to be one of the most recognizable in the world. Almost each an every adult can be able to recognize the blue, red and white colors of the logo. For this reason, he has been able to expand his local and international appeal through his ever improving and unique

Organizational Theory Design and Change Essay Example | Topics and Well Written Essays - 250 words - 1

Organizational Theory Design and Change - Essay Example The corporate staff is limited and there is a chief executive officer who governs the business. Functional departments work under the supervision of functional line managers. Functional structure accommodates specialists who can make rational decisions in their respective specialty areas. However, managers may be biased and work for their departments’ interests instead of the organization as a whole. As compared to the functional structure, the multidivisional structure is quite integrated and differentiated, both vertically and horizontally. In the multidivisional structure, there are operating divisions. Each of the operating divisions holds its own business. It is the responsibility of the top corporate officer to assign specific works to specific division managers on daily basis. These works include business strategy and related operations. The multidivisional structure enables corporations to expand operations. Units work with one another in harmony. However, units may oc casionally compete with one another because of the scarcity of resources like finance. Sometimes, it becomes cumbersome for separate units to coordinate with one another. In functional structure, the products vary in form, type and complexity, thus making the control difficult to achieve.

The history of coal in the 19th century Essay Example | Topics and Well Written Essays - 750 words

The history of coal in the 19th century - Essay Example The demand of coal was highly increased. It was admitted that in 1700 year coal production stand for the â€Å"2.7 million tonnes† while in 1800 year that number corresponded to the â€Å"10 million tonnes† (HistoryLearningSite, 2014). Moreover, till the end of nineteenths century of coal mining increased extremely high. The statistic data showed that in 1900 year coal production enlarged toâ€Å"250 million tonnes† (HistoryLearningSite, 2014). Such increase of coal production happened due to the number of different reasons that are highly essential. First and foremost, it could be mentioned that the industrial revolution led to the urbanization and increasing of population. It was more comfortable to use coal as a fuel than to use wood or charcoal, as the city dwellers have no opportunity to live near the forest and provide wood as a fuel (Wilde, 2015). Moreover, it was a few times cheaper; therefore, it was popular among the city dwellers. Coal industry played a significant role in the production of other things and issues in that period. For example, it was admitted that â€Å"after 1800 towns began to be lit by coal powered gas lamps† (Wilde, 2015). It was relevant to admit that people used coal for the lightening their houses and flats. Moreover, this material provided a helping hand in the development of small and huge industries in Europe (Wilde, 2015). Each factory had used coal as a fuel because of its practice and price. As it was admitted coal was used as a fuel â€Å"from iron production to simply bakeries† (Wilde, 2015). In addition, nineteenth century was marked by the expansion of borders between countries. People constructed channels that made the market of coal production wider (Wilde, 2015). That functioned through the trains and railways. It was worse to admit that they also were in need for coal as a fuel (Wilde, 2015). It was relevant

Relationship among Economic Growth, Inflation and Stock Market Dissertation

Relationship among Economic Growth, Inflation and Stock Market Return-----Empirical analysis on UK - Dissertation Example The information aids in investment and capital budgeting decisions. The stock returns significantly interact with other economic determinants or macroeconomic variables. Major determinants include interest rates, inflation, and the country’s GDP. According to Franc and Young: â€Å"A positive relationship between stock prices and exchange rates with direction of causation running from exchange rates to stock prices can be explained as follows: a domestic currency depreciation makes local firms more competitive, leading to an increase in their exports† (Franck and Young, 1972). The macroeconomic environment is in a constant state of change. Inflation and economic growth are the two key elements that influence contemporary macroeconomic performance. Variables which served as tremendous indicators or assessment tools yesterday can mean nothing today. So many factors die and are born, economists must first commit to keep up with changes of the times. The market capitalizati on provides a current outlook of where the agency is financially in the market. â€Å"Market capitalization is calculated by multiplying a company's shares outstanding by the current market price of one share. The investment community uses this figure to determine a company's size, as opposed to sales or total asset figures† (Value Click, 2013). Macroeconomic potential outputs cannot consider unforeseen determinants including the environment or supply and demand. However, the variables serve as an outline at best, comparing the actual from the potential. Multiple regression uses independent variables to calculate values for one variable. The interpretations of the data serve four major purposes (Thomas, 2006): recognize the components of a changing landscape, expose the needs imposed by the change, and empower to adapt to the changes in the market. A regression analysis of market rates with determinants as the variables measure the impact of the determinants on the UK exchang e rates over time. Stock market return rates over time are a reflection of the mentality of the government, investors and the commonwealth of a country. Any indicators, variables or determinants of exchange rate movements can be linked to at least one, if not all three of these groups. Exchange rate volatility is expensive because fluctuations suggest instability. It suggests impending inflation or a rise in interest rates. Whether either of the events will actually happen does not matter. Just thinking they will is sufficient to stop investors from investing and consumers to stop spending. Inflation, interest rates and the financial health of a country are the output of the thinking processes of its people. These three determinants, with a focus on the stock market of the United Kingdom (UK), will be the focus of this study. Price stability also has a prominent effect on economic growth, thus influencing exchange rates. Economists generally accept that there is a positive relations hip between the stock market and economic growth. Therefore, the discussion on the relationship of the stock market return, economic growth and inflation is of high significance both for practice and development. Many economists have used basic economic theories, and conducted empirical study on their relationships. For the purposes of this study, the stock market data from the United Kingdom

Regeneration Essay Example | Topics and Well Written Essays - 1000 words

Regeneration - Essay Example four major criteria which included, ‘increasing the demand for local labour’, ‘reducing local labour-market imperfections, ‘increasing mobility and awareness of job opportunities’, and ‘increasing the skills of local residents through educational or training schemes’. Correspondingly, the LDDC policies formulated by the central government can be identified to promote the gentrification process (Church, 1987). Similarly, the study of Butler and Lees (2006) asserted the prevalence of super-gentrification in ‘inner London neighbourhood of Barnsbury’, which was further in line with the gentrification noticed in New York. Notably, the Abercrombie Plan visualized â€Å"the outward movement of London’s population to locations beyond the Green Belt at the cost of a declining inner city population† (Keddie, n.d.). These examples can be viewed as evidences which suggest that London Planning Policy promotes the gentrificati on process. 5 The term ‘gentrification’ is one of the most widely debated subject matters in the domain of urban planning. It depicts the transformations in urban design with regard to changes in lifestyle values or economic situations of any particular urban region. The process primarily depicts the idea of providing an increasing share of urban area for wealthier people in order to ensure maximum development of a particular area (Syrett & Sepulved, 2010; (Roberts & Sykes, 2000). This essay will answer the question, as to whether planning policy in London aims to promote or prevent gentrification Gentrification in London has resulted in the emergence of widespread challenges. Gentrification in London is argued to have several negative impacts on the lives of urban population. Notably, gentrification is criticised on several grounds. For example, it has been claimed that gentrification results in ‘loss of affordable housing’, ‘under-occupancy and population loss to gentrified areas’, ‘displacement through rent/price

Greek God Zeus - an Interpretation Essay Example | Topics and Well Written Essays - 500 words

Greek God Zeus - an Interpretation - Essay Example Most of the gods in the Greek mythology held dominion over the natural phenomena or over the abstract concepts such as love and wisdom. In that context, Zeus happened to be an important god in the Greek mythology as he held an almost absolute sway over all the other deities. Zeus had cult sites scattered all over ancient Greece. The sanctuary of Zeus at Olympia happened to be the most important of these cult sites, which is associated with the ancient Olympic Games (Bremmer & Erskine, 2010, p. 209). According to the Greek mythology, Zeus was the powerful deity who determined the fate of both the men and the gods. In that context, the Oracle of Zeus located at Dodona was a religious place, highly revered by the Greek people (Bremmer & Erskine, 2010, p. 156). Zeus was also considered by the Greeks to be the deity that presided over marital happiness and the household bliss. One essential attribute of the Greek theology was that it feared the sin of committing hubris (Thornton, 2000, p.116). Hubris happened to be a really wide term that included within its scope most of the sins, indulgences and excesses considered to be sinful by the Greek people (Thornton, 2000, p. 116). It was Zeus who was considered to be the god who punished the people guilty of indulging in hubris. Thereby, Zeus really happened to be a mythological deity that comes closest to the more contemporary Judi-Christian notions of a supreme and just God. In the ancient Greek art and sculptures, Zeus is depicted as a middle-aged and bearded character having a dignified disposition and demeanour. Thereby, the myth of Zeus signifies a theological evolution in the Greek theology in the sense that he happened to be a patriarchal divine figure that stood supreme over all the natural forces and abstract qualities represented by varied gods and goddesses of the Greek pantheon. The myth of Zeus was eventually carried on to the succeeding civilizations. The Romans, who incorporated in their religion, varied aspects of the Greek theology and mythology, fashioned their supreme deity Jupiter in tandem with the Greek god Zeus (Bremmer & Erskine, 2010, p. 150).  

Romeo presented to the audience Essay Example for Free

Romeo presented to the audience Essay Romeo is presented to the audience through two characters. Montague and Benvolio, Montague is Romeos father and Benvolio is Romeos cousin Good morrow, cousin. Shakespeare has laid this out in a very intellectual manner; by introducing Romeo through other characters because this instantly makes Romeo stand out, look more imperative and maybe even have a higher status than the other characters in the play; because he is talked about and has been acquainted by Montague and Benvolio. Benvolio and Montague are both concerned about Romeos recent behaviour because he has not been acting himself lately. Montague reveals Away from light steals home my heavy son. This presents Romeo as a character who locks himself out of regularity and is constantly feeling sorry for him. His father feels that he needs to depend on others to remove him from this extraordinary insecurity. Benvolio comments Towards him I made, but he was ware of me, this shows that Romeo is feeling unsociable at he moment as well as out of character. Romeo also unexpectedly admits that in recent times he has not been himself Tut, I have lost myself, I am not here, this is not Romeo, hes some other where Romeo is presented to the audience as quite timid and introverted. He has been shown to wanting to take the easy way round to things O me! What fray was here? Showing that he does not like fighting and he is not interested in it. By saying that Romeo may be referring it to the old grudge between the Montagues and Capulets. When Benvolio questions him about love, he avoids admitting to it, however does not change the subject. This shows that he does not want to spill out with the truth and does not mention any names, but keep on waffling on about love thinking slowly as time goes by. The audience gets the impression that Romeo is inexperienced as this is his first love. He has only just realised how painful love is this love feel I, that feel no love in this, showing that Romeo almost certainly felt that love would be an exciting experience. Shakespeare presents Benvolio as a stronger, less sensitive character than Romeo, he also seems to be literally telling Romeo what to do directly Be ruled by me, forget to think of her show that Benvolio is giving Romeo good quality advice. Romeo also tends to dramatise and exaggerate his feelings as they pour out in one go, o brawling love, o loving hate, o any thingetc. This speeds up the time compared to before; it is builds up the tension, as Romeo chants many oxymorons. This extent of dramatisation is due to Romeos depression and bewilderment about love. This shows the audience that Romeo is going through the enjoyment of emotional pain. In conclusion to this, in act 1 scene 1, Shakespeare presents Romeo in a very, perplexed, depressed and frazzled way. As the audience knows Romeo is also not acting himself; due to this we cannot make any assumptions about him, yet.

AMD And Intel Processor Comparison Information Technology Essay

AMD And Intel Processor Comparison Information Technology Essay AMD processors offer three ranges high end, middle and end basis. There are three processors each category. Category consists of high end AMD Phenom II X6, AMD Phenom X4 and AMD Phenom II x2 II. Phenom II X6 is the first six-core AMD processors are intended for the optimum level of performance and very high. Phenom X4 II is equipped with quad-core Phenom chips and chip-II X6 is specifically designed for the very unusual use of quality multimedia and advanced applications.Phenom X2 II 2 core processor is the capacity to ensure high performance is good overall with a very economical price. Category consists of mid-end AMD Phenom X3 II, II, and AMD Turion AMD Turion Ultra II. II Phenom X3 is a customer of class 3 core processors with 64-bit computing capabilities, designed to provide optimum performance with economy pricing. Both Turions multimedia products designed for the perfect and most of them come with an AMD or ATI graphics, of course, at a very economical price. AMD is the AMD Sempron basis, AMD Athlon and AMD Athlon X2 Neo Neo. Considered best for mobile computing, AMD Sempron is a popular choice for low budget desktop and laptop. The processor is suitable for very basic computing needs such as browsing the Internet, the basic functions of the office and e-mail. Neo Neo Athlon and Athlon X2 comes with a lower processing power and economic strength of customers and most are found in netbook and nettop. Because the integrated ATI graphics, the processor also offers basic feasible multimedia output. Intel Processors Not to be outdone by AMD, Intel is a serious competitor when it comes to Intel and AMD processor comparison. Similar to AMD, Intel also offers a range of three processors the high end, mid end and the base the first category consists of three and the rest consists of two products. High-end consists of the latest series of Intel Core processors i Intel Core i3, i5, and i7. Core and Core i7 i5 comes with 2, 4 or 6 (there is only the Core i7) and the ability of 64-bit processors. Both come with Hyper Threading technology and Turbo Boost. Turbo Boost technology ensures increased overall performance and handling aspect as the number of active cores, power consumption, processor temperature, etc. Core i3 also has this feature, except Turbo Boost technology. Core i5 has a cache memory is lower than the i7. Mid-end range includes Intel Core 2 Duo and Intel Pentium Dual Core processor. The former offers two core processes that improve the gaming and multimedia output. This last is based on Core micro-architecture and a decent multimedia output. Basic Intel processors, including Intel Centrino, Intel Centrino Duo and Intel Atom. >Power Consumption When we look to overall power consumption of a system, Intel definitely suffered the early downfall . Its Pentium 4 processors had a very bad reputation of 150W TDP. Intel tried to solve the problem in its Intel i7 960 processor, which goes to less than 95W TDP. But, experiments have still proved that a machine running on an Intel i7 960 processor consumed, at least 7W more power, than an AMD Sempron . But in today AMD to produce a new product, AMD Phenom X4 II. Product in product far greater to AMD products before, This Power Consumption 125 watt AMD can give than the Intel Core i7 , that only 95 .Its too big different if you compare whether product by AMD and Intel. >Price vs. Performance When it comes to the performance to cost ratio, AMD has definitely been the winner, for a long time. Its processors were cheaper, as compared to Intel and they definitely did provide high value performance. But, with the advent of the Intels Quadcore and Intel Core i7 processor, the situation has totally changed. The performance of a Intel Core i7 processor is, perhaps, the best in the market and its price is continuously falling. >3D Gaming This is basically the feature that had allowed AMD to hold its top position for a long time. Even with no graphics card, AMDs 64 bit processor could take on the load and support the gaming features of advanced games. Intel, however, suffered an initial setback because the multithreading features that it allowed, were not used by many games then. The AMD Phenom II X4 bit could beat the Pentium 4 computers, in almost all respects, when it came to gaming. But, the turnover again, happened with the introduction of the Intel i7 960 processor processors. The scenario changed completely. Besides the equivalent features that these two processors could provide (when compared to the AMD Phenom II X4 ), they also had an added feature of supporting dual video cards. >Graphics The comparison would again be the same, as that of the 3D gaming. AMD is a winner when its processors are compared to Intels previous processors, but AMD Phenom X4 II. processors, with their supreme features, have helped Intel re gain the share of the market that it deserves. >MP3 and Video Encoding AMDs 64 bit processors provided faster encoding of MP3s, as well as videos. The reason is simple a 64 bit processor will, of course, be faster than a 32 bit processor. Intels 32 bit processors had higher clock frequencies, but while the clock frequency of a 64 bit processor could be less, it worked at almost twice the speed than what was mentioned in its manual. This feature was also combated by Intel with its AMD Phenom X4 IIprocessors. If we do not run experiments to test the minutest details, then both the companies can provide good encoding capability for any average user. >Cooling and Productivity Computers working on Intel i7 960 processors definitely have superior cooling features and better heat sinks, when compared to the AMD machines. Not only this, but the Intel i7 960 could reach to a speed of 3.2 GHz on proper cooling. >Office Productivity and Multitasking Finally, we come down to the basic features, that every computer user is worried about the level of office productivity, internet browsing speeds and multitasking that their machines would provide. Just as a 32 bit processor and a 64 bit processor cannot be compared with respect to office productivity; similarly, it is better if we dont compare these processors as well, on the level of their office productivity. You cannot actually notice a spreadsheet launching faster on your screen or your letters being typed faster. Both the organizations are equivalent, when compared on the basis of their office productivity. But, coming down to multitasking, AMD with its 64 bit processors provided better multitasking features and none of the Intels processors, before the launching of the Core 2 Duo processors could match up to it. But with the entry of Intels Core 2 Duo and Quadcore on the scene, we can again consider the situation balanced. Before we end this discussion, let us consider a few more common features that both these processors can handle equivalently. It may not be of much concern to many people, but the processors manufactured by both the organizations support the sharing of the DDR2 RAM, peripherals and the video cards equally well. As a computer user, it is, in fact not necessary, to be a die-hard fan follower of the chips of either organizations. Just wait for the more advanced chip to be launched; it may be from any organization, but you will definitely be the one to benefit. Which is Better AMD or Intel for Gaming? For gaming , what matters the most is how big is the graphic card or the video card. It would be interesting to know that AMD produces their processors keeping the ATI graphic cards in mind, whereas Intel makes their laptops to run better with Nvidia graphic cards. Quite surprisingly, it was found that AMD machines had exceptional quality graphics as compared to Intels. Hence, if you are a hardcore gamer or like to watch everything in HD, then it is better to bet on an AMD processor laptop. Hence, AMD can be a clear winner between AMD vs Intel for gaming. We cannot neglect the reputation of Intel at the same time for producing some amazing processors time and time again. Again, Intel has lately stormed the market with their phenomenal Core i series, which are truly amazing for their overall performance. I would say, analyze as per your usage and then decide upon which is better, AMD or Intel. If you want your computer for multimedia use like for gaming, music or video editing, etc., and want a gaming laptop, then I would suggest to get an AMD powered machine. On the other hand, if you dont mind spending more on a computer for its overall performance and the efficient battery consumption, then nothing can be better than Intel. It can be analyzed that, with AMD processors, you are able to get 90% of overall satisfaction with 60% of price. Whereas, with Intel based machines you can get over 98% or more of overall satisfaction with equal percentage of price. AMD vs Intel Processor Comparison Chart User Requirement AMD Intel Power Consumption Less efficient than Intel More efficient than AMD Price Range Lower Higher Cooling Factor Heats up faster Runs cooler for a longer duration Performance Speed Not very Fast, compared to Intel Faster than AMD Gaming and Multimedia Better multimedia output due to faster clocking Not very good for gaming Performance:Price High:Low High:High (Specifications)>Example AMD Intel Product AMD Phenom II X4 Intel Core i7 Model Number 965 I7-880 Cpu Part Number HDX965FBK4DGM BV80605002505AG Core Number Deneb 4MB shared L3 cache 2.4GHz Intel Core 2 Duo 1066MHz frontside bus 3MB shared L2 cache Socket Socket AM2+ / Socket AM3 Socket 1156 Frequency (MHz) 3400 3067 Clock Multiplier 17 23 L1 cache 256 KB (code) / 256 KB (data) 128 KB (code) / 128 KB (data) L2 cache (KB) 2048 1024 L3 cache (KB) 6144 8922 Max temperature (ÃÆ' ¯Ã‚ ¾Ã‚ °C) 62 TDP (Watt) 125 95 >Conclusion Finally, we look at to the basic features, that every computer user is worried about the level of office productivity, internet browsing speeds and multitasking that their machines would provide. Just as a 32 bit processor and a 64 bit processor cannot be compared with respect to office productivity, Similarly, it is better if we dont compare these processors as well, on the level of their office productivity. But, in this multitasking sides , AMD Phenom II X4 with its 64 bit processors provided better multitasking features and none of the Intels processors, Before we end this discussion, let us consider a few more common features that both these processors can handle equivalently. It may not be of much concern to many people, but the processors manufactured by both the organizations support the sharing of the DDR2 RAM, peripherals and the video cards equally well. As a computer user, it is, not necessary, to be a fan follower of the chips of either organizations. Just wait for the more advanced chip to be launched; it may be from any organization, but you will definitely be the one to benefit. Back to Top Copyright Hanif Aini2011 ©

Essay on the Genius of Ralph Ellison -- Biography Biographies Essays

The Genius of Ralph Ellison      Ã‚   I am an invisible man. With these five words, Ralph Ellison ignited the literary world with a work that commanded the respect of scholars everywhere and opened the floodgates for dialogue about the role of African-Americans in American society, the blindness that drove the nation to prejudice, and racial pluralism as a forum for recognizing the interconnection between all members of society regardless of race. I am invisible, understand, simply because people refuse to see me. . . . That invisibility to which I refer occurs because of a peculiar disposition of the eyes of those with whom I come in contact. A matter of the construction of their inner eyes, those eyes with which they look through their physical eyes upon reality (Ellison, 1). Roughly autobiographical in nature, Ellison's Invisible Man is also a chronology constructed to parallel the history of African-Americans, from slavery, Emancipation, subjugation, and a rising consciousness of injustice perpetrated against them. However, Ellison's literary finesse produced an opus that draws in every member of American society. Rather than alienating whites by portraying a man victimized by a racist system, Ellison appeals to the universal needs of humanity to be valued, recognized, and respected. Through his portrayal of an enigmatic, complex, invisible protagonist he makes the reader reflect upon the societal dynamics that marginalize people and create the unsettling climate that the protagonist's needs and feelings may be identical to those of the reader. Ellison's life has been called representative of that of African-Americans of his era. Born in 1914 to parents of farming and small business backgrounds, he grew up in O... ...s movement, to the current crossroads of affirmative action and other contemporary race issues. He transformed these issues from being matters of race to matters of humanity.    I am an invisible man. The pain of racism and diminished humanity rings through the work. Ellison's own life met with many of the same challenges, yet he made the story one not limited to the African American community. As the last sentence of the book asks, Who knows but that, on the lower frequencies, I speak for you?    Bibliography Bloom, Harold. Ed. Modern Critical Interpretations: Invisible Man. Philadelphia: Chelsea House Publishers. 1999. Ellison, Ralph. Invisible Man. New York: Random House. 1952. Ellison, Ralph. Juneteenth. New York: Random House. 1999. McSweeny, Kerry. Invisible Man: Race and Identity. Boston: Twayne Publishers. 1988.      

The Impact of Friends :: personal reflections

Every individual holds the key to their own future. We are told to follow our hearts and all your dreams for success will come true. We believe, you can make your future whatever you want it to be, no matter what you do. The truth is that success takes an enormous amount of determination and dedication. There are key things we need to look out for in order to be able to be successful. From your friends at school to how your carry yourself, it all makes a reputation for yourself. The successful people are the ones that understand how to balance it. This is why successful people are looked up to, and it all started out with the people they associated themselves with everyday from elementary school to now and even in the future. The question is, can friends affect your success? Your friends are constantly present in your life, more than your family. Most people, spend most of their time surrounded by friends instead of family this, is not always a bad thing but, has become normal. This is very true, especially for teenagers, who spent five days a week, 7 hours or more per day at school. Not including all the extra activities like sports, clubs and church that teenagers like myself are involved in. I believe people usually end up acting like the people they hang around with. â€Å"Friends play a big role in determining who you are and how you dress and talk and act†. (Compton 1 of 2 Peer pressure) My grandfather always used to say, â€Å"Show me your friends, and I’ll tell you who you are†. Drs. Davis, Jenkins and, Hunt also say this in their book, The Pact, â€Å"Friends play a big role in determining who you are and how you dress and talk and act†. (Compton 1 of 2 Peer pressure) . Although, it’s helpful to â⠂¬Å"Friends play a big role in determining who you are and how you dress and talk and act†. (Compton 1 of 2 Peer pressure) . When you are constantly surrounded by people with the same goals as you, and are going through the same problems it feels normal to involve yourself in what they are doing, because you feel like you are in the same â€Å"boat†. This can impact your success positively or negatively.

ObamaCare is Driving a Wedge Between the Socio-Economic Classes Essay

The Affordable Care Act is amplifying the difference between socio-economic classes because the ACA encourages employers to cut employee hours. The mainstream of college students hold jobs while studying so that they can pay rent and phone bills, and occasionally go to the movies or out to dinner. We get the money for these bills and happenings through bi-weekly paychecks. We work hard, usually for forty to fifty hours a week, and are compensated near minimum wage. Although miniscule, it is still enough to cover the daily expenses in our lives and to have a bit left over for extraneous items, however if hours are lost then this will not be the case for us students. Big businesses for example, are often the ones who disburse paychecks to people attending college. They offer entry-level jobs that are easy to come by, are constantly expanding, and have a high turnover rate. Large corporations, such as Regal Entertainment Group, Five Guys Burgers, and Petco, are cutting employee’s hours down to less than thirty a week. The Affordable Care Act (ACA) supports employers to provide health insurance to employees working full-time (thirty-plus hours weekly). By cutting the  hours, people are no longer are entitled to health insurance provided by the employer. The lower class of the U.S. economy consists of a demographic of people whose hours are being cut. A continuing decline of hours will only result in more financial burdens on the employees. Losing eleven hours could mean an individual who manages paying for groceries as well as car insurance with the same paycheck may have to start choosing between the two when receiving future checks. In addition to cutting hours, many employers are limiting hiring to avoid spending more money on health coverage. Robert Samuelson supports the idea that the ACA’s costs and complexities are going to deter some companies from hiring, and that it would be divisive to the socio-economic classes. In â€Å"Both Sides May Lose the battle over Obamacare† from October 25’s Register-Guard, Samuelson states that as a result of employers not being able to afford health care for all employ ees, hours must be cut. A business only has reduce hours to under thirty a week in order to avoid paying health care. Once this cut is made, a previously full-time employee is taking home 100-200 dollars less each paycheck. This unfortunate trend will continue and even increase: 15% of larger employers and 20% of small businesses plan to reduce employees’ hours or benefits according to a recent survey by the International Foundation of Employee Benefit Plans. Small businesses play an important role in the U.S. economy and are a strong driver of job growth and innovation. But small business are severely disadvantaged by the current U.S. health care system relative their larger counterparts. A new report by the Council of Economic Advisors (CEA) examines the challenges faced by smaller firms under the current health care system, and the likely impacts of health care reform on small business and the workers they employ. This implicit tax disadvantages small firms in both the market for the best workers and the market for their products. For example, both Trader Joe’s and Home Depot have stopped providing health care to part-time employees, and Forever 21 plans to cut hours and reclassify some employees as part-time. In fact, businesses all over the country, compelled by the financial strain introduced by the ACA, are making similar decisions. Once the ACA goes into effect, even more businesses will be forced by the financial reality o f the Act to reduce employee hours. As the wage earning potential of part-time employees falls, we can expect more extreme changes to the economy. Among these changes, businesses are now expecting employees to find and fund their own health care. This is nearly impossible when many workers are already living below the poverty line. Irrespective of how small the premiums will be, it will still over-burden many employees. There will be times ahead when many Americans are going to have to choose between paying for their health insurance and paying a monthly bill; disturbing when you consider the children and people with disabilities. Even after these employment cuts, the White House claims that the number of part-time employees that are looking for full-time work remained the same during the month of September at 7.9 million employees. Jason Furman, chairman of the White House Council of Economic Advises said, â€Å"We are not seeing any effect in the data.† With this data being manipulated, it would appear that all of the employees that have been reassigned as part-time workers are okay with it. This is not the case; busin esses have until 2015 to cut hours and avoid paying for employee healthcare. The number of part-time workers looking for full-time work will steadily increase over the next twenty-four months; the statistics need to be revisited when people are more aware of cuts that businesses are enforcing. People who fall below the poverty line will pay less for health care compared to those who are in the middle class. Based on individual/family income, people may be eligible for tax credit subsidies through state-ran exchanges. Based on household income, people are placed in different subsidy brackets. Even with the tax credits, people have no choice but to take home less money and to pay out of pocket for health insurance that they previously did not want. Many businesses have claimed they are not cutting hours, but instead are holding off on hiring because of costs caused by the ACA mandates. Employers who postpone hiring are still damaging to the economy. In fact, postponing hiring can do just as much damage, if not more to the economy than cutting hours. People would much rather have fewer hours at a job, than no job at all. In turn, this also increases the unemployment rate, thus driving the wedge between social classes even deeper. Any employer that cuts hours to avoid paying h ealth insurance will create a bigger difference between the socio-economic classes. By taking away hours that an employee is able to work at a business, the employee has no choice but to take home less money in their paychecks. Earning less money reflects  directly on their socio-economic class, setting them farther apart from the wealthier individuals on the scale. Without resolution, cuts in full-time employment will increase the gap between socio-economic classes. It is making the poor even poorer, and separating the less wealthy from the rich even more then they already are. The economy is going to fall into a slump, people will not be able to pay car payments, nor provide adequate food for their families. What is going to happen to our country, the country that is based on the forty-hour workweek, if corporate business does not cease their greedy actions? Our only option is to wait and see what happens. Works Cited Conover, Chris. â€Å"Who Can Deny It? Obamacare Is Accelerating U.S. Towards A Part-Time Nation.† Forbes. Forbes Magazine, 31 July 2013. Web. 29 Oct. 2013. â€Å"economic effects of health care on small business.† executive office of the president council of economic adviers (2009): 18. â€Å"health reform .† summary of the affordable care act (2013): 13. McVeigh, Karen. â€Å"US Employers Slashing Worker Hours to Avoid Obamacare Insurance Mandate.† The Guardian. The Guardian, 30 Sept. 2013. Web. 28 Oct. 2013. Myers, Lisa, and Hannah Rappleye. â€Å"Obama Admin. Knew Millions Could Not Keep Their Health Insurance.† NBC News. NBC, 28 Oct 2013. Web. 29 Oct. 2013. Nicks, Denver. â€Å"Trader Joe’s Explains Why It’s Cutting Health Benefits For Part Timers.† Swampland.Time.com. Time Magazine, 17 Sept. 2013. Web. 28 Oct. 2013.

Global Strategy of Lg Electonics

Chapter 1 AN INTRODUCTION AND COMPANY BACKGROUND LOOK AT LG ELECTRONICS LTD Consumer electronics are irresistible, there is nothing quite fascinating than to see someone use an electronic gadget for the first time. There is absolutely no question that consumer technology sparks imagination like nothing else. The Consumer-Electronics industry is the world of entertainment, communication and office products. Currently, the global consumer electronics industry is dominated by the South Korean, Japanese and American companies.One of these South Korean companies is LG Electronics Inc. Originally being established in 1958, LG Group is the merger of two Korean companies, Lucky and GoldStar, hence the acronym LG. Its current slogan, â€Å"Life’s Good† is the bacronym. LG Electronics is the flagship of LG Group, one of the world’s largest electronics conglomerate. The company is the world’s second largest manufacturer of television sets and third largest producer o f mobile phones. Being its headquarters in Seoul, South Korea, LG currently employees 95,000 people worldwide with 75 subsidiary companies globally.The main area for production division lies in mobile communication, digital appliances, digital display and digital media. In terms of distribution networks and worldwide sales, LG stands highest in the consumer electronics industry. Being a good control over the white goods market, LG has the highest market share in the home appliances. The company’s desire to create a happier, better life has always surrounded its history. It has unveiled many new products, applied new technology in the form of mobile devices and digital television in the 21st century and continues to reinforce its status as a global company.A BRIEF LIGHT INTO CONSUMER ELECTRONIC INDUSTRY: From the early 1900’s till late 1980’s and 90’s, consumer electronics, computers, and telecommunications have developed as separate industries. Then came the era of digitalization and it changed the rules of the market by knocking down the walls between and making these industries one as the Consumer electronics industry. Now the consumer electronics market is an industry of $2 trillion. We can segment the consumer electronic industry into entertainment, productivity and communication.The growth opportunities for this industry include mobile devices, personal era, networks and designing smart homes. There exist many investment opportunities in this industry. The convergence of the three separate industries into one is brewing up the perfect storm. And as it was quoted, â€Å"where there’s chaos, there’s opportunity. On November 4, 1959, the Kookje Daily News, one of the most influential newspapers in Korea, published the story of the first Korean-made radio developed and manufactured by LG Electronics (the company was then known as Goldstar).By introducing all the different kinds of appliances produced by LG, the newsp aper projected that â€Å"In the near future, we will be using these devices in our daily lives. † In June 1959, LG Electronics embarked on an ambitious project – the first-ever Korean-made radio. Th company’s lack of experience made many industry observers to doubt the company’s success, aside fro the fact that the task itself was a historical challenge. The local production of component parts was also problematic. Nevertheless, LG Electronics succeeded in producing component parts in local regions, such a switches, sashes, and transformers.Finally, the first domestic radio (Model Name: A-501) in Korea came of the assembly line in November, only five months after the project started. A-501 marked a new era in the history of Korean electronics industry, as more than 60% of the product was made with locally produced parts. The development of the first domestically produced radio clearly shows the entrepreneurship of LG Electronics. The company steadfastly upheld its pioneering spirit and willingness to take on challenges to overcome the hardships it faced.In doing so, LG has succeeded in laying down the foundations for the Korean domestic electronics industry. LG Electronics today embodies the same old pioneering vision, which serves as the engine that propels the company toward the future. In 1958, painful memories of the Korean War still smoldered in the hearts and minds of the Korean people when LG Electronics began to lead the Korean electronics industry. Befitting its reputation as the ‘First Korean Electronics Company’, the words such as ‘The First’ and ‘The Best’ have always accompanied LG Electronics.The history of LG Electronics is deeply embedded in the history of Korea’s electronics industry, and the company’s achievements are milestones that brought up the level of the nation’s electronics industry one stage after another. After succeeding in locally producing it s first radio, LG Electronics wrote its own chapter in the history of Korean electronics industry with the company’s bold, pioneering spirit. LG Electronics developed many of Korea’s first products, such as telephones, refrigerators, TVs, air conditioners, and washing machines.Today, LG has consolidated its position as Korea’s leading electronics company. In 1962, the radio developed by LG Electronics became Korea’s first electronic product to be exported to the USA. The company also further developed various electronic products using proprietary technologies and exported these products to numerous nations in the world, achieving the nation’s goal of ‘Export Korea’. In 1978, these efforts led LG to reach the goal of earning 100 million dollars in export revenues, the first company in Korea’s electronics industry to do so.This feat inspired confidence in the slogan, ‘We can do it’ among Koreans who believed that expo rting is the only way to develop Korea’s economy. â€Å"We made it! † On October 8, 1982, LG Electronics reached an important milestone as its manufacturing plant in Huntsville, Alabama, USA (LGEAI; then GSAI) completed the company’s first ‘Made in USA’ product. In the early 1980s, LG Electronics began to expand its overseas manufacturing plants. The first overseas manufacturing corporation was established in 1982 in Huntsville, a city in northern Alabama, USA.It was soon followed by a string of other overseas manufacturing and sales outposts in Europe, Central and South America and North America. LG Electronics has now become a global corporation with over 76 overseas subsidiaries and over 50 branch offices. LG Electronics faced its biggest challenge during the dispute between labor and management in 1989. However, the incident led the company to strengthen the relationship between labor and management and tobecome the No. 1 Company in terms of lab or and management relationships.In the late 1990s, LG Electronics, with its new Digital LG slogan, officially announced its goal of becoming a world-class electronics corporation. Since then, LG Electronics has introduced many of the world’s groundbreaking products such as IC sets for Digital TV Receivers, 60-inch PDPs, and Internet-capable refrigerators. With these achievements, the company was able to dominate the world’s CD-ROM drive market in 1998, aside from establishing a very strong market position for its TFT-LCD for monitors, shadow masks, air conditioners, CDMA WLL devices, home theaters, and other household electronic appliances.As a result, the words describing LG electronics, such as ‘the first’ and ‘the best’ are no longer merely applicable in Korea, but are now recognized to be true aroundthe world. In January 2004, LG Electronics set the goal to become the Global Top 3. This move defines the company’s resolve tobecome th e world’s top company in field of consumer electronics and mobile communications with the awareness that to get No. 1 position is the only way to survive. To that end, LG Electronics implemented a strategy to become the leader in the highly competitive sectors of home appliances, next-generation digital displays, and mobile communications.LG Electronics continues to blaze the trail in new businesses and ventures into uncharted territories. The company has been able to lead the Korean electronic industry and grow into a global player with its own place among the world’s leading corporations. By taking on new challenges and progressing forward with the frontier spirit, the ‘Legend of No. 1’ of LG Electronics will continue in the global market where infinite potentials are present. THE RECORDS OF BEING ‘THE FIRST’ 1958 Korea’s first electonics corporation established 1959 Korea’s first radio produced. 1962 Korea's first company to e xport radios to the USA. 965 Korea's first refrigerators produced. 1966 Korea's first black ; white TVs produced. 1967 Korea's first air conditioners came off the assembly line. The first Korean corporation to establish an overseas branch office in New York, USA 1969 Korea's first washing machine produced. 1970 Korea's first electronics corporation to go public 1975 Korea's first corporate Central Research Center established. 1978 Korea's first electronics corporation to earn 100 million dollars in export 1981 Korea's first home appliance corporation to introduce a customer service center. 982 First Korean corporation to establish an overseas manufacturing plant in Huntsville, Alabama, USA. 1983 First Korean corporation to establish an Integrated Design Research Center. 1997 Korea's first company to develop 40-inch PDPs using proprietary technology. The world's first company to develop IC Chipsets for Digital TV reception. 1998 The world's first company to develop 60-inch PDPs for H DTVs. Korea's first company to develop organic EL for next-generation displays. The company’s CD-ROMs ranked No. 1 in the world 4 years after their introduction to the market. 999 Korea's first company to develop the synchronous IMT-2000 System. LG’s Whisen Air Conditioners ranked No. 1 in the global market. Korea's first company to develop Korean standard Digital TVs 2002 The world's first company to release Synchronous IMT-2000 Color Phones with Integrated Digital Camera The world's first developer of the â€Å"23GB HD VDR† The world's first company to release a DVD Combo for the Home Theater 2003 The world's first company to release Intelligent Digital TVs The world's first company to develop Integrated Synchronous and Asynchronous IMT-2000 Phones.World's largest 76-inch PDPs produced 2004 The world's largest integrated 55-inch LCD TVs released. Korea's first company to release a 12X External Super Multi-DVD Writers 2005 The world's first company to release T errestrial DMB Notebooks Mission statement LG Electronics pursues its 21st century vision of becoming a true global digital leader who can make its customers worldwide happy through its innovative digital products and services. LG Electronics set its mid- and long-term vision anew to rank among the top 3 electronics, information, and telecommunication firms in the world by 2010.As such, we embrace the philosophy of â€Å"Great Company, Great People,† whereby only great people can create a great company, and pursue two growth strategies involving â€Å"fast innovation† and â€Å"fast growth. † Likewise, we seek to secure three core capabilities: product leadership, market leadership, and people-centered leadership LG Electronics Vision. LGE's mission statement explains that its goal is to become a top innovative electronics company in the world. It takes pride in its company and mployees and believes that this is what will make it into one of the most innovative companies of the 21st century. Marketing Management Philosophy LGE's operates under the product concept of marketing management. From 52†³ Plasma Flat Panel televisions to thin, sleek mobile phones that also store and play music, LGE is a company that is devoted to â€Å"fast innovation and fast growth† (LG Electronics Vision). It has focused on â€Å"developing new products in winning and key businesses, and securing technology leadership. It provides high quality and constantly updated products to further ensure its success as a top electronics manufacturer. Its research and development efforts are specifically concentrated in the area of technological capabilities and developing new growth products (LG Electronics Technology Strategy). As a worldwide corporation, LGE strives to â€Å"make its customers happy through its innovative digital products and services and in doing so operate under the product concept† Chapter 2 LG’s Global StrategySince its inc eption in 1958, LG expands its global operations through the historical patterns of growth in the form of (1)import substitution, (2)export to advanced nations, (3)production in advanced nations, (4)production in developing nations, (5)global production and marketing (Lee, 2000; Sue et al. , 2004). In its very first few years LG received loans and technology assistance from Germany and Japan. It produced electronic products that reached the maturity stage, took the role of providing inexpensive import substitute products to Korean domestic market.In this way, LG laid the ground work for the further growth. In 1970s LG was benefited from Korean government’s export drive and built the major export centers in Gumi and Changwon area of Korea and established massive scale of export production system. By the late 1970s LG engaged in vigorous expansion strategy of the oversea market—particularly targeting USA and Western European markets. However, in the 1980s the growing pro tectionist move in USA and Western European countries stifled its export volumes. In response to these market hanges LG targeted these advanced markets by building color TV factory at Huntsville, USA in 1981, established another TV and VCR factory at Bromes, Germany in 1986 and microwave oven factory in Great Britain in 1988. Starting from 1988, with the wages increases in Korea, LG secured color TV and refrigerator manufacturing facilities in Thailand and Indonesia and started localization policies. From the middle of 1990s LG expanded its manufacturing facilities in Eastern Europe and South American regions in keeping up with the growing market opportunities in Eastern European and South American counties.At the same time period LG actively positioned itself for global competitive system structure. From 1993 LG implemented strategic initiatives for the emerging markets in China, CIS and India. In 1995 LG changed its existing Gold Star brand to LG brand and based on sports marketin g, it expanded to FPD TV/ Monitor market. As of 2009, LG Electronics have four business units that include Digital appliance, Digital display, digital media, Mobile communications. Its global operations has the total 114 overseas business units including many manufacturing units, marketing units, research and development centers and logistics and service units.In Europe and China LG maintains regional business headquarters. However, 70% of manufacturing units are in Asia including China and India. 70% of marketing units are in North America and Europe. Based on 7 marketing organizations that cover the whole world LG engages in global strategic management. Its major products are TV, VCR, refrigerators, air conditioners, home appliances, display such as CPT/CDT, monitor, LCD/PDP TV, multi-media products such as CD-ROM drive and PC, information communication products such as handsets and IMT-2000.Particularly, after the middle of 2000s LG rapidly moving toward the position of one of th e global top three. Within three years after announcing its goals to become a producer of high premium products with its own unique global brands, LG successfully penetrated North America and European markets. LG is also marketing the emerging markets in South America, China and India with high premium product strategy. Thus, LG Electronics dare to battle in global premium markets because of its blue ocean technologies and differentiated design capabilitiesGlobal strategy of LG Electronics as a leading Korean company Economic recovery in advanced countries including Japan is still sluggish, although corporate financial performance has been recovering gradually. And companies whose business activities in emerging countries experiencing an economic boom account for a larger proportion tend to show better financial performance. Leading Korean companies have a larger presence in the world market and attract considerable attention. I will focus on LG Electronics, Inc. A leading company r anking with Samsung Electronics Co. Ltd. in the world’s electrical and electronics industries, with the largest market share in home appliances markets in important emerging countries, such as India, Brazil, and Indonesia, and relatively advanced management methods including corporate governance, which are highly valued, and will discuss features or important points of its global management and personnel strategy . Leading Korean zaibatsu—The LG group The Korean zaibatsu (chaebol), a unique large companies group, is very influential in Korea’s corporate sector.Top 28 companies by market capitalization other than public corporations account for 58 percent in the aggregate market value (Korea Composite Stock Price Index: KOSPI) at the end of 2009 and most of those companies belong to zaibatsu company groups. Striking features of the zaibatsu are as follows: 1. Many zaibatu started as a family company. 2. Zaibatsu leaders and their relatives and affiliated companie s are major shareholders. 3. Share holding relationships are complicated. 4. Zaibatsu companies are engaged in businesses in diversified business areas. hows changes of companies groups and the LG group has occupied a higher position, although some groups failed or are downgraded due to the Asian currency and financial crisis in 1997 and 1998. Also its LG’s leader is in the third generation ahead of other major zaibatsu and he introduced a holding company system, aiming at clarifying the structure of owning and controlling group companies. Total assets of the LG group with 53 affiliated companies reach 78. 9 trillion won, the fourth largest in Korea’s private sector and combined market capitalization of the group’s leading our companies (LG Corp. , (a holding company), LG Electronics, LG Display, and LG Chem. ) accounted for approximately seven percent of the aggregate market value at the end. LG Corp. , a group’s core company, controls three large segmen ts, that is, â€Å"electronics,† â€Å"chemicals,† and â€Å"telecommunications and services†. Among these, LG Electronics plays a central role in the â€Å"electronics† segment. However, the group expects LG Chemistry to play a heightened role in its battery business, one of the most important and promising business areas.Features of LG group’s management policies are as flows: 1. Relatives including the zaibatsu leader, large shareholders, carried out corporate management in collaboration 2. Its extent of diversification of business lines is relatively limited and electronics and chemicals businesses have grown mainly. 3. The group’s management has abided by its management policies of â€Å"considering human beings first† and the group was the first zaibatsu to start recruiting employees publicly. Thus it has actively wrestled with the appointment and training of promising staff to be professional managers. . The group is said to ha ve fewer relationships with politicians and less reliance on them. As a result, it managed to grow its businesses and concentrate management resources by its own policies and strategies. In Korea, many companies face difficulties in dealing with unions and labor strikes. However, â€Å"both employers and employees agreed on a pay increase for 20 years in a row without any offensive negotiations† in LG Electronics. The situation is different from Samsung Electronics which does not have a labor union.The February 26, 2005 issue of the Toyo Keizai describes corporate culture of the leading zaibatsu as â€Å"Samsung’s management, Hyundai’s guts, and LG’s harmony and solidarity. † 2 LGE ranked fourth in its industry in Global 500 LGE has five segments: Home Entertainment (TVs and audio products), Mobile Communications (cellular phones and handsets), Home Appliance (home appliances), Air Conditioning, and Business Solutions (monitors, commercial displays for hotels, equipment for automobiles, and security solutions).LGE has expanded into approximately 80 countries and the number of employees exceeds 80 thousand. Its consolidated financial results (FY 2009) and position in the industry are as follows: ? Sales: 73. 0 trillion won (a 15. 3 percent increase year over year) ? Operating profit: 4. 2 trillion won (a 3. 6 percent increase y-o-y), operating profit margin: 5. 8 percent ?Net profit: 2. 8 trillion won (a 145. 0 percent increase y-o-y) ? Total assets: 44. 8 trillion won (equity capital: 17. 2 trillion won) ?LGE was ranked fourth in its industry in 2009 Fortune Global 500 in terms of sales volume, behind first-place Siemens, second-place Samsung Electronics, and Hitachi and ahead of Panasonic and Toshiba, which were ranked fifth and sixth, respectively. ?LGE’s TVs or cellular phones market share and respective position in terms of sales volume in 2009 in the world. LGE had the second largest market share in terms of TV sa les (the same 12. 4 percent share as SONY. Samsung Electronics had the largest share of 23. 3 percent. ) and the third largest share in cellular phones sales(10. percent. It was behind Nokia (38. 3 percent) and Samsung (20. 1 percent)). The company is one of the companies with the largest market share with respect to refrigerators, air conditioners, washing machines, microwaves in the world and is the leading home appliance supplier in growth markets including India, Brazil, and Indonesia. Its overseas sales account for 88 percent in its overall sales and is at a higher level in comparison to competing Japanese manufacturers (SONY: 74 percent, Panasonic:47 percent, and Sharp:48 percent).This is largely because Korea’s domestic market is not large enough for the company to expand its businesses. Chapter 3 Strategic features of its global management are as follows: 1. Selection of growth markets based on long -range plans 2. Prompt and bold decisions to expand into new markets and concentration of management resources 3 3. Decisions by local offices on development, locally designed products, building a sales network and internationalization of headquarters 4.Effective sales promotions with emphasis on its brand name I would like to examine those points by citing concrete examples and touch upon its expansion into India, a typical success case in an important market. Expansion into India with can-do attitudes Its main markets targeted for growth have been those of emerging countries with large potential for growth and fewer strong rivals. LGE expanded into India with the second largest population in the world and a younger age structure and longer population bonus period in 1997 (establishment of LG Electronics India, LGE’s fully owned subsidiary).Although many of its rival companies including Japanese companies exported their products from home countries to India at that time, LGE started producing products at its factories ahead of the rivals and acquired a competitive advantage. LGE placed a priority on strategic advantages of taking the lead and determined it without hesitation, despite insufficient infrastructure with respect to operations of the factories, product distribution, or representatives’ daily lives.The company has marketed a series of products, fully taking into accounts consumers’ tastes and regional needs or features, including TVs which work in an unstable voltage situation, various kinds of colorful and flowery and lockable refrigerators with large crispers for vegetarians and cooler cases for women’s cosmetics, TVs with on-screen display options in ten regional languages, washing machines with a â€Å"sari† (a national female costume) cycle, and microwave ovens with cooking menus including 77 kinds of Indian dishes.Its products attract customers’ attention. Also it markets low-end products, while marketing high-end products at the same time in order to increase brand ima ges, in relation to its brand strategy. Furthermore, it has made efforts to establish sales and service offices, building a network of offices across India. Expatriates dispatched from Korea (around 30 people) are mainly involved in the strategic matters or so ,and it has employed many talented local employees who knew markets and consumers since its start of local production.The company has actively made use of such local human resources with respect to sales of products and customer service, or development and design of products. The organization has been operated by local staff over a long time and heads of personnel and sales and marketing divisions are Indians. The company has introduced an evaluation system on a performance basis which is understood and acceptable by local employees and welfare program including welfare facilities trying to motivate such employees.On the other hand, there are some points to be noted with respect to representatives dispatched from Korea. First of all, the head of the local subsidiary has held the position since the creation of the subsidiary over a long time and made efforts to enable the company’s business to take root and expand from a longer point of view. Secondly, many Korean representatives are accompanied by their families and it appears easier for them to commit to their work, unlike Japanese representatives, many of whom are employees working away from their families in Japan.Furthermore, when it comes to marketing methods on raising company’s awareness or corporate image, LGE places more emphasis on concentration and efficiency effects in each market than Samsung Electronics which seems to address the methods worldwide. As a result, it becomes a sponsor for cricket events which is very popular in India, as sports marketing rooted in the region. Additionally, LGE has two factories (It will start another new factory shortly. ) and one R & D center in India.Although the company’s total investme nt amounts to approximately 13 billion rupees, it plans to spend 15 billion rupees to expand its production as a production and export base in accordance with its worldwide strategy, not just for sales in India. Sales in its Indian business stood at 130. 9 billion rupees in 2009, accounting for approximately six percent in LGE’s total sales. It plans to increase the percentage to 12 percent in 2015, which will exceed the proportion of Korea.Making use of local human resources and â€Å"inner internationalization†on a HQ basis I would like to pay attention to features of LGE’s personnel strategy. First of all, making use of foreign human resources (local human resources and those without Korean nationality). The company tries to cut the number of representatives dispatched from Korea in various overseas offices considerably and employs many local staff members and promotes some of them to a higher position. Furthermore, capable officers and employees without Kore an nationality are recruited in its headquarters positively.Seven out of 13 executive officers, the highest level of officers, who are in charge of material business operations including marketing, procurement, supply 5 chain, HRM and strategy, do not have Korean nationality. This shows that its personnel system has been internationalized to a large extent. It is often said that how foreigners can show their abilities is closely connected with internationalization of headquarters (internationalization at home) and therefore it is important and necessary. It appears that the company’s method is advanced on this point.That is, the Company employed many translators in order to support Korean employees who were not good at preparing English documents, when it made English its common language in the company. This was a measure to help the system to take root. Also the company says that employees’ average TOEIC score is said to be over 900 (excluding R & D staff who is requi red to have technical expertise, rather than language expertise), although high TOEIC scores of new employees of the company are often talked about. The average score including such R & D staff is between 800 and 850. ) It is said that there is a rule inside the company that there is no need to reply if an e-mail message in Korean is sent to an overseas office from its headquarters. It is reported that Rakuten and FAST RETAILING will make English the common language and I consider it important for those companies to create a mechanism to pay close attention to or support employees in order to help the system to take root and function efficiently, like LGE does.LGE and other leading companies including Samsung Electronics and Hyundai Motor have taken similar measures, including targeting emerging markets with large growth potential and fewer strong rivals ahead of them and concentrating management resources on its business there, launching products timely, taking into accounts consum ers’ tastes and regional needs or features, valuing a brand image, and making good use of foreign human resources, despite differences about where to place emphasis on or which method to take.Especially features or strength of Korean companies lies in their can-do attitudes of cultivating a new market ahead of others, despite adverse conditions of insufficient infrastructure. On the other hand, companies utilize and maintain their strength, when responding to changes in their business environment properly. It is impossible to continue success by using the same business model and method. On this point, skillful responses of such Korean companies, which are â€Å"sandwiched† between companies of advanced countries including Japan and those of China, may not function properly and they may face a difficult situation in the future.Actually LGE’s operating profit plunged in the second quarter of FY 2010 due to intensified competition in the world’s smartphone i ndustry. I consider it necessary to watch responses of LGE and Samsung Electronics, while Japanese major companies start making more efforts to cultivate emerging markets. Also the corporate culture of â€Å"Samsung’s management and LG’s harmony and solidarity† and any changes in their culture in the future, Chapter4 Initial Business Operation in India LG India is established in 1997 as a 100% subsidiary of LG. It currently positions as the global No. market share firm in the areas of color TV, microwave oven, washer, airconditioner . LG India operates new manufacturing facilities in Noida, New Delhi and Pune in the region of Mumbai. LG aligned with an Indian company and supply 70% of its total component parts. Particularly, the second factory in the Pune region around Mumbai produces GSM mobile phones, TV, refrigerators, air conditioners and washers. With its increasing production capabilities LG now expands its target market areas to Southwest Region beyond th e current North East Region market.Noida factory at the India’s northern area of New Delhi produces TV, refrigerator, air conditioners and microwave oven. Besides, LG operates software R & D Center in Bangalore from 1998 to utilize excellent pools of research resources. LG’s strategic vision is to make India with 1. 1 billion people as the second global production base and achieve 10 billion . LG also plans to produce 20 million mobile phones by 2010 through utilizing production base in Pune . LG occupies #1 market position in home appliances including color TV, refrigerator, washer, air-conditioner, microwave oven, DVD players.LG also ranks # 3 in PC, monitor and mobile phones. In 2005 LG’s PC market share was fifth but customer preference rank was #1. Indian customers’ trust and preference of LG products are quite absolute. Within seven years after LG India started its operation the total sales of household electronic goods reached up to one billion dol lars. The 2005 sales figure was 1. 8 billion ($) and its employees are 2,800. As of 2008, its employees are 3,000. The number of its branches is 125. All the dealerships are 18,200 and service centers are 1,100. In this way, LG established sales and service network throughout India.By 2010 LG will increase sales by 6 billion ($) and the amount of additional investment is 150 million ($). Presidential Leadership of LG India Mr. Kim started LG India . His career advancement details include operation manager of electronic division of Changwon LG, Korea (1994~1996). Since then, his mostly oversea work experiences include Chicago, USA (1981~1984), Germany (1996), Dubai (1977~1980), Central America (e. g. , Panama 1988~1994). In November 1996 he agreed to work for LG India, and after one month of preparation and training he arrived in January 9th, 1997.He assumed the position of the president of LG India in 1997 and since then he made it grow to be No 1 global firm of home appliances mark et. In recognition of his outstanding performance in LG India he was promoted to the senior executive president of Southeast Asia Division in 2005. In January 2008 he concluded his work at LG after completing his work as the president of LG India. Since 1997 the annual growth rate of LG 9 India was 25-30%, which is the result of continuous innovative thinking for localization, brand building with new product ideas and ever changing marketing strategy including sports marketing.Some of his leadership elements are summarized as below (Kim, 2009). (1) Openness and Transparent Management Mr. Kim asserts importance of openness in localization. This openness is based on understanding of local workers and beliefs on them. Without transparent management, however, this openness is not attained. Mr. Kim really tried to make management transparent in localization of LG. For example, he had corporate meeting with more than 150 mangers at 9:00 A. M. of every 2nd Saturday of each month. Here, all the cost information, profit and loss statements are disclosed to all the participating managers.In this way all the mangers understand the overall operational status. Outsiders are allowed to visit and observe the factory operations. Mr. Kim says, â€Å"Positive thinking enhances the meaning of this life. If you have such positive view of work and India, then you will experience quite different results compared to those who regard India as a place of endless sufferings. Positive thinking, optimistic perspective and open management are quite important. † Such mindset also relates to the motivation of employees in India. (2) Emphasis on EmpowermentFor localization, beliefs in local workers have connection to empowerment. Mr. Kim always puts this credo into practice. For example, he says, â€Å"The great power is in entrusting others†. Many Korean executives ask, â€Å"Are Indian managers trustworthy? † Mr. Kim always replies, â€Å"Yes, I trust them. To the ext ent I trust them, they display their loyalty. Ordinary people trust others no more than 50%. However, we expect others to trust ourselves 100%. 99% of people want that. Empowerment transforms people. If you cannot trust others, then don’t demand their loyalty, either.Although you may experience undesirable results later, it is better to trust people first. â€Å"For example, at nine o’clock there is no Korean manager and yet many Indians work here and there. Indian managers work on their own initiatives. Compared to India LG, Mr. Kim comments on a factory of LG China, â€Å"At night many Korean mangers stay in the factory and supervise Chinese workers. This is not effective. If so, they do not regard it as their own company. They only regard it as Korean company and instead keep resentful feelings inside. † 10 (3) Systematic Discipline of ManagementMr. Kim implemented empowerment and at the same time strengthened organizational disciplines. Mr. Kim used the ter m, â€Å"discipline†. Noida factory director said, â€Å"Mr. Kim never cancels any meeting that he chairs. He hardly misses work because of sickness. † Empowerment requires systematic construction of work structures. Mr. Kim closes the book twice a month. At that time, CFO of LG Korea even did not understand the rationale of such practice. With empowerment based on trust Mr. Kim successfully implemented systematic management structures.As the result, LG India mangers took every 15th of each month same as the last day of the month for performance evaluations of each functional units. (4) Innovation based on localization of R&D and customer-focused strategy For the success of localization, Mr. Kim emphasizes continuous innovation based on localization of R&D and customer-focused strategy. Through localization of R&D, products which fit local customers come into existence. This credo relates to customer-focused strategy, as localization of R&D is necessary for satisfactio n of local customer.For example, the total number of R & D personnel of LG India is 150, which is the largest among MNCs. India LG has the large number of R & D personnel comparing with ration of total employees. Mr. Kim comments, â€Å"Localization is about independence from the Korea Head Offices. This must include R & D’s independence as well. † (5) Market and Field-Based Leadership Mr. Kim visited almost all parts of India on foot. In the course of building nation-wide marketing network he visited all the important places of India. LG India has 46 marketing centers and 70 other remote area offices are in operation as well. 6) Rapid Decision Making Mr. Kim’s speed of decision making is very fast. The style of his decision making is, â€Å"clear, simple and precise†. He rarely says, â€Å"Let me think over and talk about this later†. Chapter 5 Localization Strategy in India This section summarizes localization strategy and a few success factors o f LG India (Park, 11 2009). LG Korea points three factors for LG India’s superior performance outcomes. First, production of high premium quality of products, Second, localization policy efforts, Third, strong distribution network for vast rural areas.Among these three, localization policy initiatives are the most critical of all. LG India employs unique marketing practices with right products that fit to Indian market requirements (SERI, 2007b). In 1997 LG India deployed 70 product lines all together and started establishing LG brand power in Indian market. For new product development LG India became successful to plant the brand awareness among Indians that LG products reflect Indian tastes with Korean technologies. For example, Indian traditional costumes are quite thin and therefore quite sensitive for slight pressures.LG India developed washers that do not use circulating wing in the center and accordingly they were a huge market success (SERI, 2007a). Initially, LG Indi a produced products in the form of OEM through strategic alliances with Indian local suppliers (Park, 2009). However, with slow productivity progress in Indian suppliers, LG senior production manger started working together with Indian workers in the factory floor. He ate with them and discovered the practical problem areas. In this way, there was drastic change in work attitude and habits among Indian workers and accordingly noticeable productivity improvement became a reality.Since more than ten different languages are spoken among workers, LG India devised a system through which workers may choose production instructions in their own languages. The primary reason why Japanese electronics firms were unable to capture Indian market was their failure in local accommodations. Because of unstable electric supply in India, accidents occur in relation to uneven flows of electricity. LG India investigated the causes of this accident and subsequently developed condenser that is capable en ough to function under unstable electrical flows.In this way, component parts were newly developed according to the local conditions. LG India boldly transferred almost all of decision making powers (up to 99%) to local experts who would devise effective marketing campaigns to handle changing customer requirements in India. LG India also introduced drum washer and dish washer product lines that have direct drive functionality. At the first year LG India sold 4,000 units of dish washers whose components are imported from Korea and then assembled in India. The retail price range was 40,000 to 80,000 rupees. Drum washer is produced in LG-owned factory nearby of Pune area.LG emphasizes the functional advantages of its washers in terms of substantial reduction in 12 washing time and water usage. LG India also extends the period of free warranty of its new products from two years to seven years. Even in mobile phone development, LG India considered the local conditions. For example, in vi ew of high noise level, the bell sound of the Indian phones is much louder than that of other advanced countries (Chosun, 2008. 9. 25). Even now, no more than twenty Korean managers work in LG India while the number of Indian employees is 3,000.For the good community relations LG India built public health center nearby of its manufacturing facility at Noida. It also employs doctors, pharmacists and nurses to serve the people in the community at no cost to the people. At the 2nd factory location of Pune area LG India is also in the process of building public health center. LG is not merely making money. Rather, it is establishing the favorable corporate image to the people in that it creates employment opportunities for the people and contributes to the overall wellbeing of the community.LG India also takes much effort in sports marketing. LG India sponsored Cricket National Championship for more than ten years and accordingly enhanced LG brand awareness Samsung engages in sports mar keting in global scale while LG employs sports marketing in national or regional level. For example, Samsung implements brand promotion through its sponsorship of Chelsea Soccer Team for targeting the entire Europe. LG, on the other hand, focuses its sports marketing for particular nations. From 1999 LG has invested heavily on Cricket World Cup which South Africa, India and Thailand hosted respectively.LG is proud of sponsoring local and regional popular sports such as Cricket World Cup and promotes its products through direct and relational marketing strategy. This is quite different from Samsung’s global sports marketing based on its abundant financial resources (Park and Park, 2007). Since the most favorite sport of Indians is Cricket, LG also embedded Cricket game functions in its TVs sold in India as well. Another reason why LG India was so successful in India was its upper middle class strategy. LG India targeted upper 5% of Indians through high premium product strategy . These people have purchasing power for LG products.Besides, such brand image also allows other customers that join the upper middle classes prefer LG brands for the status symbol effect. Lastly, for localization strategy of LG India cobweb distribution and service strategy are important factors . LG India from its early pioneering years poured much of its resources to develop distribution and services networks which include 18 branches in major regions, 1,800 logistic centers and 85 service centers throughout the nation. While other firms 13 paid little attention to after services, LG India allocated almost half of its human resources for the after-services.LG India also adopted saleswomen system that utilized India’s vast pool of women workforce. LG India was the first that implemented the system of saleswomen in India. These saleswomen certainly contributed to the sales increase of electrical household goods. Conclusion The international economic crisis of 2008-2011 was c hanging both general environment and the LG Electronics’ growth. The consequence was a fall of the financial results: Table 1. LG Electronics in 2011: a crisis of the profitability (in % of total) Ratio 1= Net income Revenue | -0. %| Ratio 2= Net income Total assets | -1. 5%| Ratio 3= Net income Total equity | -3. 8%| Source: LG Electronics. But with around 91,000 employee’s en 2011, LGE remained the world’s second largest television manufacture and the fifth largest mobile phone maker. In spite of the world economic crisis, LG Electronics aims to make the company one global top 3 in terms of shareholder return, profitability, growth, sales and market share. In this way, the LG Group adopted, in 2007, three specific values and, consecutively, six strategies:Table 2. LG Electronics strategy task Vision| Global Top 3 in Electronics & IT Industries| Three values| 1/ Creating customer values through innovations and differential designs2/ maximizing shareholder value s3/ Building an organization worth benchmarking| Six strategies| 1/ Focusing on boosting ROIC51 instead of simple growth2/ Optimizing the portfolio3/ Counter measuring the market bipolarization4/ Technology innovation and design differentiation5/ Strengthening brand investments6/ Reinforcing global competencies| Indeed, the LG Group remains a strong economic actor.It controls very profitable subsidiaries. It is the case concerning LG Chem, LG display and, above all, LG Corp. , the LG Group’s holding: Table 3. The profitability of the most important LG Group’s companies in 2011 (in %) | LG Chem. | LG display| LG Corp| Ratio 1= Net incomeRevenue| 11. 3| 3. 1| 6. 5| Raito 2= Net incomeTotal Assets| | 4. 0| 9. 4| BIBLIOGRAPHY http://asiantalks. com/2012/05/16/globalization-at-lg-electronics/ http://cdn. intechopen. com/pdfs/12111/InTech-Globalization_of_markets_marketing_ethics_and_social_responsibility. pdf Values† , Beverly Hills, CA: Sage Publications, p. 1. http: // www. business-ethics. org/corpadv. html , April 12, 2005. http://www. consumerpsychologist. com/intro_Social_Responsibility. html, June 08, 2010. http:// www. business. org/index. php? show , April 12, 2005. http:// www. csreurope. org ; and Howard Stock, Euro Funds Bank on Social Metrics,† Investor Relations Business, April 21, 2003, p. 1. http:// www. globalpolicy. org/globaliz/define , April 23, 2005. http:// www. questia. com/popularSearches/ethics. jsp , May 2, 2005. http:// www. imf. org/external/np/2000 , April, 26, 2005. http://www. knowthis. om/principles-of-marketing-tutorials/, July 05. 2010 BARJOT (Dominique), (ed. ),  « Globalization-La Mondialisation  », Entreprise et Histoire, n ° 32, 2003. 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